You might think that the cheapest iPad would be the most popular, but that’s not the case. A new report from CIRP shows that the iPad Pro is actually the best-selling iPad. In the second quarter of this year (April to June), the iPad Pro made up 43% of all iPad sales. This is a surprising twist because it’s the most expensive model.
Sales Breakdown
Here’s how the sales of different iPad models stacked up:
| iPad Model | Sales Percentage |
|---|---|
| iPad Pro | 43% |
| Standard iPad | 35% |
| iPad Air | 12% |
| iPad mini | 10% |
The iPad Pro’s share of the market grew by 5% compared to the same period last year. In contrast, the share for the standard iPad stayed the same, while the iPad Air and iPad mini saw their sales percentages drop. This shift suggests that more people are now choosing the iPad Pro over other models.
Why the Change?
The jump in iPad Pro sales can be linked to the release of new iPad Pro models in May. This launch likely boosted interest and sales. On the other hand, new models of the iPad Air were also introduced at the same time, but they didn’t seem to catch as much attention. This could mean that while people are excited about the new iPad Pro, the new iPad Air didn’t make as big of an impact.
Looking Ahead
CIRP believes that the current sales trends for iPads will become more stable in the next one or two quarters. This will help us understand if the iPad Pro’s strong performance is just a temporary trend due to the new models or if it indicates a long-term shift in customer preferences.