HMD Global, the company behind Nokia smartphones, has announced a major new deal with FC Barcelona. They are now the official smartphone partner for FC Barcelona’s men’s and women’s teams, as well as for the club’s other sports teams, including basketball, futsal, handball, and roller hockey.
A Unique Announcement
The news was revealed in a fun and unusual way by Saul Peregrina, who is the hairdresser for FC Barcelona’s young star, Lamine Yamal. Peregrina cut the HMD Global logo and the Barcelona crest into Yamal’s hair, making the announcement visually striking and memorable.
Partnership Details
This partnership will last for three years. During this time, HMD Global will promote its smartphones through ads displayed on digital panels at the Olympic Stadium, where FC Barcelona currently plays. Once the team moves to their newly renovated home at Camp Nou, the ads will appear there as well.
Plans for Digital Content
To keep fans excited and engaged, HMD Global plans to create various digital content pieces throughout the partnership. This will help keep the brand visible and connect with fans in new and interesting ways.
Transition from Previous Partner
Before teaming up with HMD Global, FC Barcelona worked with Oppo, another smartphone company. Oppo had released special FC Barcelona-themed phones like the F1 Plus and Reno 10x Zoom. Recently, Oppo shifted its focus to a partnership with UEFA to promote its phones during the Champions League.
Summary
HMD Global’s new role as FC Barcelona’s official smartphone partner marks an exciting development for both the company and the club. This partnership will enhance brand visibility and fan engagement through innovative advertising and digital content.