ONIC operates as a fully digital telco, meaning it lacks physical stores. Customers can only purchase ONIC SIM cards and plans online or through authorized retailers. The Telenor Group launched ONIC in July 2023, targeting the younger generation of Pakistanis with its digital-first approach.
The company’s marketing campaigns focus on social media and online platforms. ONIC actively offers a variety of discounts and promotions to attract new customers. Additionally, ONIC provides a range of digital services, including mobile internet, mobile banking, and mobile TV.”
ONIC is still a relatively new company, so it is too early to say whether it will be successful in Pakistan. However, the company has a strong parent company in Telenor and a clear focus on the digital market. ONIC could be a major player in the Pakistani telecommunications market in the years to come.
Here are some of the features that make ONIC a digital telco:
- It does not have any physical stores.This means that ONIC can save on costs and pass those savings on to its customers.
- It offers a variety of digital services.This allows ONIC to reach a wider range of customers and provide them with the services they need.
- It is targeting the younger generation of Pakistanis.This is a growing market in Pakistan, and ONIC is well-positioned to capture it.
- It is offering a variety of discounts and promotions.This is a great way to attract new customers and get them to try ONIC’s services.
Overall, ONIC is a promising new player in the Pakistani telecommunications market. The company has a strong parent company, a clear focus on the digital market, and a number of features that make it a digital telco. It will be interesting to see how ONIC performs in the years to come.
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